CURRENT SPONSORSHIP OPPORTUNITIES
ABOUT A GOLFER'S TRAVELS
with Peter Alliss
A Golfer's Travels with Peter Alliss is a blend of famous names, spectacular scenery, sporting action and entertaining talk. The first series (view excerpts), comprising 6 half hour programmes, has already been shown in over 190 countries with an [audited] viewing audience of some 385 million. The series was supported by a retail video and an illustrated book. The success of the first series has led to the committment to produce a second series of 6 programmes, and this series is currently in the R&D phase. Following on from the successful first series, Series 2 will be filmed around the world in exotic and scenic golfing locations. Each programme will include interviews with royalty, heads of state or world famous personalities -- all of whom have one passion in common: golf.
A typical programme will comprise 50% golf, 30% interviews, and 20% travelogue and local interest.
WHAT CAN BE SPONSORED
The following sponsorships are available:-
GLOBAL
TITLE
EXCLUSIVE PRODUCT, i.e., golf equipment
LOCATIONS / GOLF COURSES
TRAVEL AND AIRLINES
Any sponsorship agreement will link a corporate name or brand with the series and its related merchandise around the world for a 3 to 4 year transmission period.
In addition
to the mainbody editorial sponsorship, the following branding opportunities
exist:
Illustrated hard back book --
200 pages and 80 photographs, with at least 15,000 printed in the UK.
Branding opportunities exist in both the text as well as the supporting
photographs.
60 minute retail video -- featuring
golf played with guests at named courses. Sponsors and guests would be
able to feature in editorials, mentions, and sleeve graphics.
Programme credits,
trailers and editorial mentions --
For example, many of the 'Critic's Choice' tv mentions
highlighted specific locations.
Barter advertising spots -- in selected areas;
sponsors may use these to tie in with broadcasts in specific target markets.
Corporate hospitality -- with Peter Alliss.
Sponsors may use Mr. Alliss and his guests in photo shoots for new marketing
materials, functions with key guests, etc.
Guests and brand names -- included in all
releases.
Travel Club -- promoted during transmission
time offering viewers the chance to travel in Alliss's footsteps. Over
3,000 promotional brochures mailed out to viewers which included sponsors'
photographs and logos.
Launch competitions -- to feature in national and golf press offering holiday prizes featuring sponsors' brands.
SPONSORSHIP BENEFITS
This Series
will be distributed and screened throughout the world. Sponsors may select
key markets to target with specially created credits.
Major benefits include:
-
enormous audience reach potential in key global markets;
-
comprehensive value-driven package derived from a tv series and linked retail merchandise;
-
proven track record and deliverable measured opportunity against specific marketing objectives; and,
-
worldwide forum for corporate hospitality and employee motivation.
PREVIOUS SPONSORS
Sponsors for the first Series included
SAA and Thai International
HOW TO BECOME A SPONSOR
Various levels of financial sponsorship are available.